Hi, I’m Beth

I’m a strategic communications professional with deep experience across public relations, marketing, advertising, and both internal and external communications. With a passion for social media strategy and storytelling, I bring a holistic approach to brand building and audience engagement.

I specialize in crafting compelling, audience-first content; using data-driven insights to shape narratives; and developing integrated strategies that elevate brand visibility, drive connection, and align with organizational goals.

Work with Me

About Me

When asked how long I’ve been in communications and social media, I like to say that I grew my career alongside the industry itself. From the early days of traditional agency PR and “mommy blogging” to leading strategic corporate communications, my passion for all forms of communications has always been driven by its power to connect, engage, and create impact.

With a love for storytelling and a deep understanding of digital media dynamics, I develop tailored campaigns that go beyond brand awareness—building authentic relationships and fostering meaningful connections with audiences.

Social Media Campaigns

Content creation such as graphics, copy, video and photography
Executive Comms

Thought leadership and ghost writing
Corporate Comms

Press releases, blog posts, PowerPoint presentations, company events and trade shows
Content Writing

Social media captions, blog posts, newsletters, and web copy
Community Engagement & Moderation

Engagement strategies, and hashtag campaigns

Past Work

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Past Work |

Cue Health

Cue Health (NASDAQ: HLTH) was a healthcare technology company on a mission to empower people to live their healthiest lives through personalized, proactive, and informed diagnostics.

At Cue, I was brought on to manage the development and implementation of Cue Health’s social media and influencer strategy that supports internal communications, public relations, executive communications, global marketing and sales, customer experience and talent acquisition.

Illumina, Inc.

Illumina (NASDAQ: ILMN) is improving human health by unlocking the power of the genome. Illumina's focus on innovation has established us as a global leader in DNA sequencing and array-based technologies, serving customers in the research, clinical, and applied markets.

While at Illumina, I assisted in planning and executing Illumina's global social media strategy, supporting multiple departments, including communications, marketing, and talent acquisition. As an experienced content strategist, I built successful corporate narratives and produced engaging visuals for both internal and external use. I played a key role in growing Illumina’s Instagram account by over 43% in 2019 and contributed to the creation of the Genomics for Good program. I also managed the company’s employee advocacy program, supported the communications for new location launches, and promoted the Illumina Internship program. Additionally, I helped grow corporate social channels to engage targeted audiences and support global business objectives.

Consulting Clients

Embracing the world of freelancing, I've had the privilege of working on diverse projects and collaborating with amazing clients from around the globe, all while specializing in organic social media for Biotech, Education and Healthcare.

My freelance journey has deepened my understanding of Biotech, allowing me to bridge the gap between complex scientific concepts and accessible social media content. I'm passionate about creating content that sparks conversations, educates, and amplifies the groundbreaking work happening in the world of biotechnology.

Clients I have/had the pleasure of working with include: